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KMID : 0123520140210010019
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Journal of muscle and joint health
2014 Volume.21 No. 1 p.19 ~ p.26
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The Effects of a Hepatitis Education Program according to Message Frames
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Park Ju-Young
Woo Chung-Hee
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Abstract
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Purpose: This study was examined the effects of a hepatitis A education on attitude, vaccination intention, and preventive behavior.
Methods: Eighty-eight college students at two universities participated in this study. The data were collected from August 29 to September 30 in 2011 and were analyzed using descriptive statistics, t-test, and x² test.
Results: There were no significant differences of preventive behavior of hepatitis A between the positive and negative message groups (t=1.10, p=.499). However, the negative message group had a significantly higher attitude of preventive behavior (t=0.92, p=.049) and vaccination intention (x²=5.43, p=.039) than the positive message group.
Conclusion:> This study demonstrates that negatively framed messages are effective on increasing the attitude, vaccination intention, and preventive behavior.
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KEYWORD
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Message, Hepatitis A, Educational program
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